For the past decade few names made such an impact on fashion and sneaker culture, as Kanye West did with his Yeezy Sneakers line. This musical genius turned fashion icon has left an indelible mark on the industry, and his journey into the world of sneakers, particularly the Yeezy line, is nothing short of legendary.
Kanye West’s foray into fashion began to take shape in 2009 when he collaborated with Nike, one of the world’s most renowned sportswear giants. The result was a groundbreaking partnership that gave birth to the Nike Air Yeezy. Released in 2009, the Nike Air Yeezy and its sequel, the Nike Air Yeezy II in 2012, set the sneaker world ablaze. With their distinctive design, unique colorways, and premium materials, these sneakers became instant classics and paved the way for Kanye’s enduring influence on the industry.
However, despite the success, a rift began to form between Kanye and Nike. Disagreements over creative control and royalties soured the relationship, leading to a pivotal moment in sneaker history. In 2013, Kanye West famously severed ties with Nike, leaving fans and industry insiders in suspense about his next move.
It was in 2013 that Kanye embarked on a new chapter, forging a groundbreaking partnership with Adidas, a sportswear giant known for its heritage and innovation. This collaboration marked a remarkable shift in the sneaker landscape. In 2015, the Yeezy Boost 750 entered the scene as the first model in the Yeezy Sneakers Boost line. It was a momentous occasion that showcased the fusion of Kanye’s creative vision with Adidas‘ technical prowess. For the next seven years a whole series of sneakers and boots were released as part of this collaboration, being some of the most sought for in the industry, nothing short of a cultural phenomenon. In this article we will go through every model from the Yeezy sneakers line, in chronological order.
Yeezy Sneakers History
In the ever-evolving world of sneaker culture, the Yeezy sneakers line has emerged as a symbol of innovation, style, and cultural significance. This line was not just about shoes; it was about challenging norms, embracing sustainability, and creating footwear that resonates with diverse lifestyles. The collaboration that gave birth to these iconic sneakers concluded in 2022 when Adidas decided to cut ties with Kanye West due to his anti-semic rants online, marking the end of an era. Even so, Yeezy sneaker line will continue to inspire, challenge, and shape the ever-evolving landscape of sneaker culture for years to come.
Photo by Arthur Ogleznev
